Abraham Maslow

In B-cognition the experience or the object tends to be seen as a whole, as a complete unit, detached from relations, from possible usefulness, from expediency, and from purpose. It is seen as if it were all there was in the universe, as if it were all of Being, synonymous with the universe.

B-cognition may be called non-comparing cognition or non-evaluating or non-judging cognition

Self-actualizing people are more able to perceive the world as if it were independent not only of them but also of human beings in general

B-cognition, because it makes human-irrelevance more possible, enables us thereby to see more truly the nature of the object in itself

repeated B-cognizing seems to make the perception richer. The repeated, fascinated, experiencing of a face that we love or a painting that we admire makes us like it more, and permits us to see more and more of it in various senses. This we may call intra-object richness

Lovers can see potentialities in each other that other people are blind to. Customarily we say “Love is blind,” but we must now make room for the possibility that love may be under certain circumstances more perceptive than non-love.

Seeing is better than being blind (172), even when seeing hurts

These B-values, so far as I can make out at this point, are—

(1) wholeness; (unity; integration; tendency to one-ness; interconnectedness; simplicity; organization; structure; dichotomy-transcendence; order);

(2) perfection; (necessity; just-right-ness; just-so-ness; inevitability; suitability; justice; completeness; “oughtness”)

(3) completion; (ending; finality; justice; “it’s finished”; fulfillment; finis and telos; destiny; fate);

(4) justice; (fairness; orderliness; lawfulness; “oughtness”);

(5) aliveness; (process; non-deadness; spontaneity; self-regulation; full-functioning);

(6) richness; (differentiation, complexity; intricacy);

(7) simplicity; (honesty; nakedness; essentiality; abstract, essential, skeletal structure);

(8) beauty; (rightness; form; aliveness; simplicity; richness; wholeness; perfection; completion; uniqueness; honesty);

(9) goodness; (rightness; desirability; oughtness; justice; benevolence; honesty);

(10) uniqueness; (idiosyncrasy; individuality; non-comparability; novelty);

(11) effortlessness; (ease; lack of strain, striving or difficulty; grace; perfect, beautiful functioning);

(12) playfulness; (fun; joy; amusement; gaiety; humor; exuberance; effortlessness);

(13) truth; honesty; reality; (nakedness; simplicity; richness; oughtness; beauty; pure, clean and unadulterated; completeness; essentiality).

(14) self-sufficiency; (autonomy; independence; not-needing-other-than-itself-in-order-to-be-itself; self-determining; environment-transcendence; separateness; living by its own laws).

the more objective and impersonal perception becomes, the more detached it becomes from value