Ross Brawn

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Ross defines strategy as a philosophy from which process flows. But it is a philosophy of processes. He describes it as ‘integrating, applying processes and approaches
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conflict uses up energy and resources; it creates external risk as people seek to outwit and undermine you; and it creates risk of internal division – the ultimate danger for any organization.
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strategy is about winning, not fighting. He was struck by the insistence in the Sunzi that, ‘the best generals do not fight. The job is done by then.’
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