Erika Hall

Performed with tact and rigor, organizational research can neutralize politics, clarify requirements, and improve the odds that changes will be fully understood and take hold

How do you create one design that solves a problem for an endless combination of people and environments?

You do user research to identify patterns and develop empathy

From a designer’s perspective, empathy is the most useful communicable condition: you get it from interacting with the people you’re designing for