Frustrated by organizational silos, fragmentation or resistance to change? Tugs-of-war, with stakeholders pulling in different directions? Can’t seem to get real buy-in or jumpstart implementation?

The problem is, traditional planning no longer guarantees success. Rapid change, uncertainty, new technologies and a flatter world call for a new approach.

The award-winning Strategy-In-Action shows how companies ended the long-standing divorce between planners and implementers. One saved $200m from people power, another made €74m from innovation.

Zweifel, award-winning author and strategy & performance expert, and Borey, CEO and turnaround guru, use their experience at Fortune 500 companies, SMEs, UN/government agencies, and the military to offer a turn-key methodology that yields quick wins and stands the test of time.

CEOs, senior managers and strategists find a systematic 7-step roadmap. Strategy-In-Action gives readers the art & science of integrating planning, people and performance.

“We have results that were virtually impossible before Strategy-In-Action.”—Lawrence Obstfeld, CEO, Image Navigation

"The only strategy book that gives a truly holistic view of strategy. It integrates strategy alignment, highly pragmatic execution and performance, and the human element in one seamless process."—Dr. Frank Waltmann, Head of Learning, Novartis

“A new logical, efficient and common-sense approach. A must read for anyone involved with strategic planning in the 21st century.”—Dr. Martin Cross, Chairman, Medicines Australia

Get Strategy-In-Action now and build alignment on a winning strategy that marries planning, people and performance.

Edward J. Borey

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