So, what separates successful startups from unsuccessful ones is not necessarily the fact that successful startups began with a better initial plan (or Plan A), but rather that they find a plan that works before running out of resources.
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Most of the answers lie outside the building—not on your computer, or in the lab. You have to get out and directly engage customers.
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Specifically, our objective is maximizing learning (about customers) per unit time.
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The key takeaway from Lean Startup can best be summed up around the concept of using smaller, faster iterations for testing a vision.
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Startups that succeed are those that manage to iterate enough times before running out of resources.
—Eric Ries
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You get a gold star not for following a process, but for achieving results.
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The proper application of any methodology first requires a clear understanding and separation of principles from tactics.
Principles guide what you do. Tactics show you how.
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Document your Plan A.
Identify the riskiest parts of your plan.
Systematically test your plan.
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Unfortunately, most Plan A’s don’t work.
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