Nir Eyal

Many innovations fail because consumers irrationally overvalue the old while companies irrationally overvalue the new.”

I discovered that living the life we want requires not only doing the right things; it also requires we stop doing the wrong things that take us off track.

We need to learn how to avoid distraction. Living the lives we want not only requires doing the right things but also necessitates not doing the things we know we’ll regret.

On the right side of the continuum is traction, which comes from the Latin trahere, meaning “to draw or pull.” We can think of traction as the actions that draw us toward what we want in life. On the left side is distraction, the opposite of traction. Derived from the same Latin root, the word means the “drawing away of the mind.” Distractions impede us from making progress toward the life we envision. All behaviors, whether they tend toward traction or distraction, are prompted by triggers, internal or external.

In 1971 the psychologist Herbert A. Simon presciently wrote, “The wealth of information means a dearth of something else . . . a poverty of attention.”

Being indistractable means striving to do what you say you will do.

Distraction stops you from achieving your goals. It is any action that moves you away from what you really want.

Traction leads you closer to your goals. It is any action that moves you toward what you really want.

Even when we think we’re seeking pleasure, we’re actually driven by the desire to free ourselves from the pain of wanting.

Simply put, the drive to relieve discomfort is the root cause of all our behavior, while everything else is a proximate cause.