In today’s fast-paced, interconnected world, success in business is no longer just about what you know—it’s about who you know, and how well you connect with them. Strong networks aren’t built by chance. They’re built by choice, one intentional action at a time.

“Successful networking is about constant activity and Beyond the Comfort Zone offers common sense ideas that will help you build your social capital and become a more active networker. With nine years of experience in BNI, Tony Allwood offers wise, fresh insights and simple, easy-to- implement strategies that will empower you to master the art of networking and significantly increase your referrals whether you are brand new to networking or have been practicing it for years.”
Dr Ivan R. Misner
NY Times Bestselling author
Founder of BNI and Referral Institute

This book is your comprehensive guide to mastering the art of networking across every stage of your journey. Whether you’re just starting out or are a seasoned professional looking to refine your approach, you’ll find practical strategies, real-world examples, and powerful mindset shifts that will help you build meaningful relationships and unlock lasting opportunities.

“Networking works best when it’s powered by generosity, driven by trust, and guided by purpose.”

Inside, you’ll learn how to:
- Conduct impactful one-on-one RECON meetings
- Deliver unforgettable presentations that make you stand out
- Create powerful memory hooks and transform casual conversations into genuine referrals
- Track and measure referral success
- Leverage props, piggyback marketing, and client visits to enhance visibility
- Engage your team in your networking efforts and become the go-to expert in your field

“It’s not just about getting referrals. It’s about becoming someone worth referring.”

You’ll find this book full of practical tips and ready-to-implement actions, all designed to help you create a thriving, sustainable network built on value, trust, and purpose.

More than a manual, this is your roadmap—one that transforms networking from a chore into an energising, collaborative practice that generates real results. You'll not only learn how to make connections, but how to make every connection count.

So if you’re ready to move beyond surface-level interactions and start building a network that works for you—and because of you—then dive in.

Eric James

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