Creating Persuasive Videos: How to Move Viewers to Action

Do you create marketing videos?

Are you wondering how to get people to go from passive observers to active participants?

To learn how to create videos that people want to watch and get them to take action, I interview James Wedmore for this episode of the Social Media Marketing podcast.
More About This Show

The Social Media Marketing podcast is a show from Social Media Examiner.

It's designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview James Wedmore, author of The YouTube Marketing Book, founder of Video Traffic Academy and--in my opinion--one of the smartest video marketers on the planet.

James shares his knowledge and experience on video creation and taking your viewers to the next level.

You'll learn the 5 important elements of what goes into persuasive video.

Share your feedback, read the show notes and get the links mentioned in this episode below!
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Here are some of the things you'll discover in this show:
Persuasive Video Creation
Why video is so important for marketers

James describes how he has always considered video as a communication tool. A video can be simple, quick and efficient and can be used in an unlimited number of ways.

Coming from a film background, James realised he could plug in video to everything people teach  him. You'll learn the different uses for video on your website and the benefits to your audience.

James says YouTube is the most shared website and form of content inside of Facebook.

You'll learn about the full potential and power of video and discover why James encourages people to get in front of the camera.

Listen to the show to find out how we use video at Social Media Examiner.

A 5-part YouTube video guide designed to move people to take action

James explains that although the equipment you use is important, it's strategy that comes first. It's about the way the video can be executed and make it original.

You'll find out the real strategy behind his videos and why he tries to share content once a week with a video on YouTube.

Every video James makes is based off his 5-part template below.

The 5 parts of the YouTube video template are:

Attention Grabber
Intro Bumper
The Content
Outro Bumper
Outtakes

You'll learn why you need to keep your YouTube videos as succinct as possible. And you'll discover what James did with his videos to have more success, great results and higher audience attention rates.

Below is James' YouTube Tutorial on How to Create a Video.

httpv://www.youtube.com/watch?v=-ZKbSWjvE7M

1. Attention Grabber. You don't need to spend time introducing yourself. You need to say what you are going to talk about in the video or ask a question.

By 8 seconds into the video, you should have a good idea of what you are going to be talking about for the next 5 minutes of the video.

James describes why it's so important in the first few seconds to make sure you tell the person watching the video what they will gain. You have to provide value for your audience.

YouTube is not a place for commercials. You'll get the views by answering the questions they will have. James calls it a mini transformation.

You'll find out why being able to keep their attention, allows for stronger engagement.

2. Intro Bumper. This is the time when you can throw in a little commercial. It's the best way to brand your show. It adds a level of professionalism and legitimises you.

For this part of the video, which needs to be less than 6 seconds long, James explains how he used software called VideoScribetv. It's a great place to put your logo, a picture of yourself, your tag line and a tune. These can be made at a low cost at Videohive.

You can then hire someone on Fiverr,