#234: Marie Kondo -- The Japanese Tidying Master

Marie Kondo (@MarieKondo, also known as "KonMari") is a Japanese organizing consultant, author, and entrepreneur. She developed a revolutionary method of organizing known as the KonMari Method, which consists of gathering together everything you own, one category at a time, and then keeping only those things that "spark joy" -- as well as choosing a dedicated place to store them. Going far beyond a typical tidying how-to, her method is a way of life and a state of mind. Marie captured the findings in her mega-best-selling books, including The Life-Changing Magic of Tidying Up: The Japanese Art of Decluttering and Organizing and its follow-up, Spark Joy: An Illustrated Master Class on the Art of Organizing and Tidying Up. Her books have sold more than seven million copies and have been published in more than forty countries. Kondo's methods have become so famous that her last name has become a verb, 'Kondo-ing,' and people who share her specific values are referred to as 'Konverts.' She has been named one of Time Magazine's 100 most influential people. Marie is also the Founder and Chief Visionary Officer of KonMari Media Inc. ("KMI"), a US-based startup with a mission to "Organize the World" by combining the power of technology and a network of Konverts and partner organizations. KMI also recently launched a KonMari Consultant Training Program and certification process. We dig into Shintoism, Marie's upbringing, specific details of her method, and much more. Show notes and links for this episode can be found at www.fourhourworkweek.com/podcast. This podcast is brought to you by 99Designs, the world's largest marketplace of graphic designers. I have used them for years to create some amazing designs. When your business needs a logo, website design, business card, or anything you can imagine, check out 99Designs. I used them to rapid prototype the cover for The Tao of Seneca, and I've also had them help with display advertising and illustrations. If you want a more personalized approach, I recommend their 1-on-1 service, which is non-spec. You get original designs from designers around the world. The best part? You provide your feedback, and then you end up with a product that you're happy with or your money back. Click this link and get a free $99 upgrade. Give it a test run... This podcast is also brought to you by MeUndies. I've spent the last year wearing underwear from these guys 24/7, and they are the most comfortable and colorful underwear I've ever owned. MeUndies are designed in LA and made from sustainably-sourced MicroModal fabric 3 times softer than cotton. Even better, it includes free shipping. If you don't love your first pair of MeUndies, they'll hook you up with a new pair or a refund. If you love the product, they have a subscription offer where you can save up to 33% after your first pair. Check out MeUndies.com/Tim to see all the different options.