Are authors, reviewers and publicists wasting their time on book coverage? The contemporary conversation about books and ideas goes way beyond traditional features and interviews. Book groups, academic seminars, Amazon user reviews, Goodreads, the press, radio, podcasts, and sometimes even TV: the form, tone and quality of coverage has infinite variety. But how much does any of it help the books business – if it can be measured at all? Do authors, reviewers, and publicists feel their efforts are worthwhile? Michael Caines, an editor at the TLS, chairs an eclectic panel for a crucial conversation about the conversation around books. (This a live recording of an event, in collaboration with BookMachine, which took place on October 3, 2018, at the Driver, Kings Cross, London)