Tara-Nicholle Nelson is the CEO of Transformational Consumer Insights (TCI), a strategy and customer research firm. Tara also is founder and CEO of SoulTour, where she serves as a transition coach to a select few transformational leaders along their journey.
On this episode, Ian sits down with Tara to discuss how she got into marketing, the transitions she has made throughout her career, and what triggered her desire to write her first book on the “transformational consumer”.
