Relationship Marketing: How to Secure Guests Who Become Allies

Do you want to grow better relationships with market influencers?

Are you wondering if interviewing people can help your business?

To learn how interviewing people can help build power relationships for your business, I interview John Lee Dumas for this episode of the Social Media Marketing podcast.
More About This Show

The Social Media Marketing podcast is a show from Social Media Examiner.

It's designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview John Lee Dumas, author of the book Podcast Launch and host of the EntrepreneurOnFire podcast—a top-ranked business podcast. John's podcast is a daily show and he has interviewed more than 600 business owners!

John shares how he got started with his podcast, how he attracts so many top guests and why he chose his format and niche.

You'll discover the benefits that come from the relationships you build through podcasts before, during and after the show is released.

Share your feedback, read the show notes and get the links mentioned in this episode below!
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Here are some of the things you'll discover in this show:
Relationship Marketing
John's interview technique when he first started out

John explains that he had to work at his interview technique every single day. The very first interviews he ever did were for the EntrepreneurOnFire podcast.

He says that if you listen to his first 50 episodes, it's obvious that he was new to it.

Before John started his own podcast, he loved listening to the likes of Andrew Warner of Mixergy, Pat Flynn of Smart Passive Income and David Siteman Garland of Rise To The Top. He noticed that nobody was doing a 7-day-a-week show, and decided to give it a go.

Although he knew he wouldn't be great in the beginning, he knew he had to start somewhere. So he reached out to people in the space to see if they would talk to him.

You'll hear why John batch-processes his interviews for the week ahead, and how many episodes he did before he felt like he had settled in. John is now around the 608th episode mark.

When you host a podcast, you need to come across as authentic. John advises anyone who is hesitant to host a show to just start talking into a microphone and have some fun.

Listen to the show to find out why you don't have to edit out every imperfection when you first start out.

The underlying premise to the strategy for EntrepreneurOnFire

John says that he truly wanted to build a lifestyle business that he could be passionate about. To be able to do this, he knew he had to grow an audience. He had to become a leader in a particular area, industry and niche.

When John listened to podcasts, he connected with them straightaway. He felt like he was having close relationships with the hosts and their guests—people he had never met. He says it's like being the third person in a conversation when you listen to these shows.

For John to be able to do a show, he knew he had to be a little bit different and come up with a unique selling proposition. This is when he had his "Ah-ha" moment for a 7-day-a-week podcast. He realized that if he could interview the likes of Amy Porterfield and Adam Baker, and get them to share their journey on his platform, then he could potentially build his audience.

You'll hear what John did to help him overcome his fear of rejection so he could build his platform from day one.

Listen to the show to hear the story behind how John and I first connected.

How interviewing the pros has helped John's business

John's goal from the very beginning has been to interview people who not only talk about what they are successful with right now, but also share their failings along the way. John really wanted to break it down so it would connect with his lis...