#139: The 10 Most Powerful Episodes to Help Move Your Business Forward

So here we are: The Best of 2016 List.
I have to admit, compiling this special list for you was the highlight of my week! Not only because I got to look back and remember all of the cool episodes we tackled together, but also because I had the chance to think about the impact the lessons hopefully had on your business too.
My team and I chose this Top 10 List based on a few factors, including the download stats, the feedback and stories from our listeners and my own personal favorites. So although this list is not solely based on analytics, each episode that made the list was chosen with the intention to offer powerful insights and strategies to your marketing plan as you move into the new year.
So if you missed one of these episodes, make sure to listen to it before we ring in the new year! Also make sure to download the freebie for this episode on my top business lessons for the year—I compiled these for you to make sure you can learn from my mistakes AND my wins. Get all of those a-has at amyporterfield.com/139download.
One last note: Of course NONE of this would be possible without you and your support. So I want to THANK YOU for a fantastic year!
So (drumroll please…..) here they are: My 10 Most Powerful Podcasts for 2016
#10: “Media, Meditation and a Little Motivation” with Gabby Bernstein (Episode 129) The gist: Gabby Bernstein, best-selling author and next-generation thought leader, shows you how you can burst through the resistance and actually create those new opportunities for your business. Her techniques of choice have included meditation and manifestation – two things I’ve never personally explored in my own business until now.
Why it made the list:
I know the question some of you may be asking: Am I still meditating?
The answer is YES! I have made it a 10-minute morning habit to meditate. Gabby’s urging to do so was definitely a jumping off point for me. And I feel that it has given me so much more clarity of the projects that I want to work on and where I want to spend my time.
And another really cool factor: It’s allowed me to worry less. I’m a worrier by nature and that 10 minutes in the morning has lessened me from unnecessary worrying and replaced it with more clarity . . . which has lead to more confidence in my daily decisions.
#9: “Preparing for Future Traffic Declines: What Content Creators Need to Know” with Mike Stelzner (Episode 134) The gist: I give you the latest trends in social media marketing with the man who knows best: my early mentor, friend, and founder of Social Media Examiner, Michael Stelzner.
Why it made the list:
I have to admit that I was a bit scared to share this episode because it has an undertone of doom and gloom when it comes to social media and the online landscape.
However, the insights and the suggested strategies that Mike shares in this episode are so incredibly valuable that this was a discussion that needed to be had. I also felt that there’s nobody better than Mike (as founder of Social Media Examiner) to share some of the findings. And I think that you will find it very actionable for your business!

#8: “How to Grow a Profitable Facebook Group” with Josh and Jill Stanton (Episode 97) The gist: My guests on the podcast, the irrepressible Josh and Jill Stanton from Screw the Nine to Five, share their secret strategies for using private Facebook Groups to build a community of affinity and trust around your brand.
Why it made the list:
Facebook’s landscape has changed considerably over the last year. And where I used to say that you want to put all of your efforts into your Facebook Page and build engagement, I am now convinced that you will get a bigger bang for your buck if you create your own private Facebook Groups around a specific topic and build your community that way.
Ultimately I think this strategy is more niche focused and intimate, and the conversations are richer and more valuable. I also like that in this episode, Jill and Josh go beyond list building and talk about how to sell your online courses through these private Groups.
Plus, Jill and Josh are hilarious—so it’s an entertaining one!

#7: “How Do I Price My Online Course?” (Episode 107) The gist: I want you to price your course with confidence. So I’ve got your seven-step pricing strategy to help you determine what you should really charge for your course—and feel “whole” about the entire process.
Why it made the list:
I love this episode because it takes all of the guesswork out of pricing.
When people are creating online courses, they often get stuck in the pricing war in their head. They want to charge one price but they’re not sure if their product is valuable enough to charge that price. And they’re not really sure what determines the price of a product.
In this episode, I literally broke down all of the factors that go into making a pricing decision. Once you go through the different reasons as to why you’re coming up with the price, you as the creator of that course can be incredibly confident that the price you are charging is definitely worth it (because of the value you are delivering).

#6: “Are You Repelling or Attracting Your Potential Customers?” with Jasmine Star (Episode 106) The gist: My special guest, marketing and branding strategist Jasmine Star, paints a vivid and thought-provoking picture of her avatar, Elle, and gives you tons of other great social media advice.
Why it made the list:
First of all, this episode was the beginning of a beautiful friendship! I now talk to Jasmine every single week. So this chat started something that I am so fortunate to have today.
Secondly, this year I was onstage three times to talk about social media (at the Business Boutique event via the Dave Ramsey team) and each time I told the story of Jasmine’s “Elle” and it was always a huge hit. People would tell me, “After hearing about Jasmine’s Elle, I totally get it now—I’m going to find my own Elle!”
I got so excited about that because when you take what you learned in this episode and you create your own Elle, every time you post on social media, you are going to do so with confidence, knowing you are attracting the perfect person for your programs, products and services. This episode will raise your game to a new level.

#5: “Where Do I Start?” (Episode 105) The gist: I tackle the two phases you need to know to build your business. I describe a path for how to build a business that will thrive in the long term, and really fulfill the lifestyle you are looking for.
Why it made the list:
This episode is perfect for you if you are still in a 9-to-5 job and working on a side hustle, or in the first year of business.
I live and die by the idea that the way your business looks today, will be dramatically different a year from now. This is because you’re learning, you’re experimenting, you’re figuring things out. So you don’t have set anything in stone!
And going through the two phases of your business allows you a little bit of breathing room for experimentation and testing out new content, ideas and platforms. So again, a must for all newbies.

#4: “How to Create Content Rituals to Get More Done” (Episode 102) The gist: I share my own personal Tiger Time rituals and show you how I give myself the time and space to create my BEST content. The rules are strict, but the rewards are HUGE. I’ll also clue you in on a few musts for planning out my week—including what helps me prepare for the week ahead, and an old, yet trusty planning tool that I’ve dusted off from the past.
Why it made the list:
My favorite thing to hear is when someone comes up to me and says, “Amy, I just adopted Tiger Time in my business and I love it.” One of my listeners gushed about it when I was with my husband, Hobie.  The look on his face when he heard “Tiger Time” was priceless. ;-) But I was beaming because I know, firsthand, that creating rituals in your business is literally the secret sauce to making things actually work like no matter what.
With Tiger Time, the whole premise is to be fierce about your time and how you’re spending it, and making sure there’s always time to create. And because I believe that content creation is the foundation of a business, I think having this Tiger Time really has proven to be incredibly valuable in my own business—and hopefully the same for you.

#3: “Five New Launch Lessons From My Most Successful Launch to Date” (Episode 116) The gist: I not only debrief a recent course launch (the good and the bad), but I also have five new lessons that will help you launch your next course profitably.
Why it made the list:
Whenever I do launches in review, I always get such great feedback, because listeners tell me that they feel like I’m taking them behind the scenes with me and giving them secrets that they normally wouldn’t get from other marketers they’re learning from.
I’m often told “I love your honesty about where you got stuck along the way and what you did to fix it.” The launch in review is a really good look at some concrete strategies that we applied, and an honest gut check about what worked, and what didn’t.

#2: “How Much Money Should I Spend on Facebook Ads to Be Successful on My Webinar?” with Rick Mulready (Episode 123) The gist: My friend and Facebook Ad Expert, Rick Mulready, answers the number one question we both get asked all of the time: How much should I spend on Facebook ads to ensure a successful webinar?
Why it made the list:
The great news is it’s a complete numbers game. If you know the formula, you can get an exact answer to that question.
I also really like this episode because of the freebies that go along with it:
Facebook ads online calculator that you can use to determine your exact Facebook ads budget for your next webinar. Cheat sheet detailing the the info you need to plug into the Facebook ad spend calculator. The great thing is you’ll never again wonder how much to spend on Facebook ads to fill up your webinars! So this is a must to check out…

#1: “When is the Right Time to Add Another Product to Your Business?” (Episode 100) The gist: This hot topic is focused on the big question: When do I know if it’s time to add another product to my business? To help answer, I talk about the two paths for your business; Horizontal and Vertical.
Why it made the list:
First of all, this is a question I get asked ALL OF THE TIME. When it comes to this idea of introducing a new product, I’m very passionate about the fact that you do not need a lot of courses in your business to be profitable. Quality over quantity is always my motto.
I think sometimes people create something and move away from it too quickly in their business, causing more stress, overwhelm, and more work than they need to. If you would just stick with one product a little bit longer, promote it in different ways, learn how to launch at different levels, then you would see that the program could even more profitable.
The challenge is you might give it one or two little launches and think, “I’m moving on to the next thing” because maybe it wasn’t as profitable as you had hoped or, because you got distracted by another big idea.
Here’s what I think: What you’ve created initially could always become bigger and better and more valuable, but it needs time to mature. I also think that online courses definitely mature as you, as an entrepreneur, grow and get better at content creation and launching. So why not give yourself the time for that growth?
I hope you’ve enjoyed the rundown of my 10 most powerful episodes for growing your business.  Are you ready to dive even deeper with me?  I’ve compiled my biggest business lessons and insights from 2016 —some of them were doozies, and others were more like subtle “a-has” that made a big impact in how I have shaped my business. These are 10 business lessons that have truly impacted me for the better—and I hope they have the same effect for you! Click here now to get them for free!
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