History teacher and beer historian Doug Hoverson unpacks this widespread practice and beer’s role in it for his latest piece for Good Beer Hunting, titled “Chiefs, Maidens, and Image-Making — A History of American Indians in Beer Advertising.” We discuss how his historical expertise and Midwestern roots led him to explore this phenomenon, as well as how other industries—such as professional sports—have finally begun to address the problematic nature of Native caricatures in advertising and beyon
