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Rolls-Royce: Why Every car the brand has a hidden and personalized story
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PORSCHE: THE SECRET TO THE LONGEVITY OF AN ICONIC DESIGN
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GUCCI: THE SECRET BEHIND THE BRAND'S REVIVAL IN THE 2000S
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MERCEDES-BENZ: THE INFLUENCE OF THE SECRET CODES OF THE ARISTOCRACY ON BRAND IDENTITY
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AIRBUS: HOW SILENT RIVALRY WITH BOEING SHAPED ADVANCEMENTS IN AVIATION
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Disney: The secret to building an emotional empire that conquers generations
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Domino's Pizza: The secret of transforming the brand from one of the worst to one of the best in the industry
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CHANEL: HOW GABRIELLE CHANEL'S VISION CONTINUES TO INFLUENCE FASHION DECADES LATER
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SAMSUNG: HOW KOREAN PHILOSOPHY INFLUENCED THE CREATION OF ONE OF THE WORLD´S GREATEST TECHNOLOGICAL EMPIRES
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JOHNSON & JOHNSON: HOW THE COMPANY SURVIVED ONE OF THE BIGGEST SCANDALS IN THE HISTORY OF THE CONSUMER INDUSTRY AND TURNED A CRISIS INTO A REPUTATION MANAGEMENT A CASE STUDY
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L'ORÉAL: HOW THE BRAND USES SCIENCE AND PSYCHOLOGY TO DOMINATE THE GLOBAL BEAUTY MARKET
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IBM: THE REAL REASON WHY THE COMPANY SURVIVED FOR OVER A CENTURY
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NIKE: THE SECRET TO BRAND INVOLVEMENT WITH ATHLETES BEFORE THEY BECAME LEGENDS
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PLAYSTATION: HOW SONY USED GAMER PSYCHOLOGY TO DOMINATE THE CONSOLE MARKET
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BMW: HOW GERMAN PRECISION ENGINEERING BECAME AN UNATTAINABLE DIFFERENTIATOR
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INTEL: THE SECRET TO THE TRANSITION FROM MEMORY TO PROCESSORS AND THE BET THAT CHANGED EVERYTHING
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Victoria's Secret : What Really Led to the Brand's Fall and Rebirth
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PEPSI: THE SECRET OF THE SILENT RIVALRY THAT SHAPED THE BRAND
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NETFLIX: THE SECRET OF THE ALGORITHM THAT ANTICIPATES CULTURAL TRENDS EVEN BEFORE CONSUMERS
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STARBUCKS: HOW THE COMPANY CREATED A SOCIAL RITUAL AROUND COFFEE
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